Sales practice exercises for your sales day

Practical exercises, reflection prompts, and routines for your next conversation with Coach Selly.

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Practice guides

A woman in a parked car looks at her phone before making a call

Start with one conversation that matters

Choose a moment you want to handle better, then practise it with Selly.

An envelope sealed with red wax on a dark desk

Write an opening that earns attention

Say who you help and why this conversation could be relevant.

A kitchen timer beside a closed notebook and a pencil in morning light

Make time for a useful practice session

Pick one skill, try it aloud, and leave time to review.

A long wooden spoon reaching the deepest layer of a jar of coloured sand

Ask a better second question

Follow the buyer’s answer before moving to your next planned question.

A travel plug adapter on an ochre background

Explain value in the buyer’s terms

Connect your offer to a problem the buyer has actually described.

A still glass of water on a tablecloth that has been pulled hard to one side

Stay composed when a call gets difficult

Pause, clarify the concern, and give yourself room to respond.

A brass ear trumpet on a deep blue background

Listen for what has not been explained

Notice vague answers and ask for a concrete example.

Two pairs of shoes side by side on stone steps

Find the next step together

Make the purpose, people, and timing of a follow-up clear.

A rep reads an index card in a corridor before a meeting

Prepare for your next real call

Bring a clear objective and a few honest questions.

Bread dough rising in a proving basket with the cloth lifted back

Give an objection room to breathe

Understand the concern before you reach for a response.

A flat sheet of paper beside a paper plane lifting off

Turn a script into a conversation

Use talking points as support while staying responsive.

A tailor’s dress form standing in an empty studio

Practise without real customer details

Keep real names and confidential information out.

A short sharpened pencil beside one long curl of shaving

Rehearse a concise explanation

Try a shorter answer that keeps the essential value.

A simple on/off switch beside a brass dimmer dial on a plaster wall

Move beyond a yes-or-no discovery question

Ask how the problem shows up in the buyer’s work.

A skipping rope coiled beside a pair of worn running shoes

Build a small, repeatable routine

Choose a regular moment for one focused attempt.

Reflection

A glass of murky water beside a glass of clear water

Where did the conversation become clearer?

Reflection

One key set apart from a ring of old keys, next to an open padlock

Which question helped you understand the buyer?

Reflection

A clay bowl with a crack repaired in gold

Did you respond to the concern or avoid it?

Reflection

A seedling in a glass cube of soil with its roots visible

Was your explanation grounded in the buyer’s needs?

Reflection

A lopsided clay pot beside a clean, even second attempt

What would you change on a second attempt?

Reflection

A level brass balance with one wooden block on each pan

Was the next step clear to both sides?

Reflection

Practice routines

A chisel beside one freshly cut dovetail joint

The one-skill session

Practice guide

A man takes a breath in an office stairwell before making a call

A short warm-up before a real call

Practice guide

A wooden metronome with its pendulum paused mid-swing

The opening-and-pause exercise

Practice guide

A magnifying glass revealing the veins of a leaf

The discovery follow-up exercise

Practice guide

A knot of rope with one end pulled out straight

The objection clarification exercise

Practice guide

An hourglass beside a blank index card

The concise value exercise

Practice guide

Headphones resting on a stack of blank index cards

The listening recap exercise

Practice guide

Two wooden puzzle pieces fitted together on green felt

The next-step agreement exercise

Practice guide

The end-of-week reflection

The end-of-week reflection

Practice guide

Conversation prompts

A site manager on a construction site holds up one finger while on a call

“I only have a minute.”

A café owner points to her espresso machine while a rep waits at the counter

“We already use someone else.”

A dentist pauses in a clinic hallway to question a rep

“What makes this relevant to us?”

A warehouse manager on the phone waves a rep off as he walks between pallet racks

“Can you send me some information?”

An operations lead gestures toward her team while talking to a rep

“How would this fit the way we work?”

A hospital administrator on the phone at a desk stacked with folders

“This is not a priority right now.”

A plant manager walks a rep along a packaging line

“What would we need to change?”

A hotel owner raises her eyebrows at a quote while a rep stays calm

“Your price is higher than we expected.”

A restaurant owner on the phone looks back toward her kitchen team

“I need to speak with my team.”

An IT director with folded arms questions a vendor in a server room

“How is this different?”

A marketing manager leans back and tells a rep what happened last time

“We have tried something similar before.”

A young founder on a video call leans forward with a pen ready

“What happens after this call?”

A receptionist points a rep down the corridor

“I am not the right person.”

A hardware store owner frowns at a brochure a rep holds out across the counter

“Could you explain that more simply?”

A woman raises a hand to pause a salesperson in a kitchen showroom

“I am not ready to decide.”