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Practice guides

When a buyer says “send me an email”

Clarify what would be useful without turning permission into pressure.

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The short answer

What do you say when a buyer says “send me an email”?

Agree, and make the email useful: ask one question about what would help them decide, then send exactly that. Include your real name and company and an easy way to say no. Treat the request as something to honour, not a door to force open with more pitching.

Foreword

Why it matters

“Send me an email” can mean real interest, lack of time or a polite exit. You cannot know which from the phrase alone. A calm clarification helps; an email request is not permission for an endless follow-up sequence.

Retrieval

61%

of a passage recalled a week later after three practice tests, against 40% after four readings1

Planning

d = .65

effect of specific if-then plans on reaching a goal, across 94 tests2

Spacing

839

assessments of spaced versus massed practice, from 317 experiments, in one review3

What we’ll cover in this guide

  • Part 01: Make the email specific
  • Part 02: Write the message you promised
  • Your practice task: a short exercise to try with Selly
  • Conclusion and what to practise next

Part 01: Make the email specific

Respect the channel they asked for and ask one relevant question.

The clarification

One question, then let them go

If the person is clearly ending the call, let them. Do not reframe the same request to keep them talking.

Handle three different answers

“Send the example”: confirm what you will send without implying a meeting. “Pricing”: send accurate pricing and conditions. “Just send anything”: keep it short and do not invent enthusiasm in your notes.

Reflection questions and how to get started

  • Did you acknowledge the request before asking anything? Acknowledgement comes first.
  • Could the person end the call easily? They should be able to.

Part 02: Write the message you promised

Deliver exactly the requested item, with your real identity and an easy way to say no.

Keeping it honest

Short and specific

Reference only a conversation that happened. Follow opt-out and communication rules.

Keep your notes accurate

Distinguish a requested email from an agreed follow-up in your notes.

Reflection questions and how to get started

  • Did the email contain exactly what they asked for? Nothing more is needed.
  • Did your clarification become another pitch? Shorten it.

Your practice task

  1. Rehearse the request in a hurried, curious and dismissive tone.
  2. Use one clarification only when the context supports it.
  3. Draft an email that delivers exactly the requested item.
  4. Check that your notes separate a requested email from agreed follow-up.

Conclusion

Treat “send me an email” as a request to honour, not a door to force. One good question and a precise email do more than persistence.

Ready to practise this out loud?

Rehearse it with Coach Selly, read the feedback and try again.

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Sources cited

  1. Roediger, H. L., & Karpicke, J. D. (2006). Test-enhanced learning: Taking memory tests improves long-term retention. Psychological Science, 17(3), 249–255.
  2. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119.
  3. Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological Bulletin, 132(3), 354–380.

AI-assisted editorial practice material. Conversation examples are written for practice. Practice does not guarantee a sales result.

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